Standardizing Micro-Farming at Scale with UNITXPRO

ByDeepika Tiwari

Standardizing Micro-Farming at Scale with UNITXPRO 

Client: Madar Farms – UAE-Based Agri-Tech Startup

Industry: Agriculture, Agri-Tech, Controlled Environment Farming

Use Case: Process Standardization, Operational Visibility, Non-Expert Task Execution, Sustainable Farming

Background

Madar Farms, an innovative Agri-tech startup in the UAE, is on a mission to address the region’s pressing food and water security challenges. With only 5% arable land and acute water scarcity across the Middle East, Madar Farms pioneered a micro-farming model—growing crops like parsley, mint, lettuce, and cilantro in compact, climate-controlled containers. 

As the company expanded across 3 UAE locations, it became clear that success hinged on consistent, repeatable operations that non-expert farmers could execute with minimal supervision. 

The Challenges

Despite its advanced farming model, Madar Farms encountered several operational challenges: 

  • Crop Complexity: Each crop had unique growth cycles requiring distinct procedures 
  • Simultaneous Crop Cultivation: Managing multiple crops in a single container complicated task execution 
  • Unskilled Workforce: Farmers lacked formal training, increasing operational errors 
  • Lack of SOP Compliance: No system to ensure adherence to crop-specific workflows 
  • Limited Process Visibility: Managers couldn’t monitor real-time progress or intervene quickly 

UNITXPRO was deployed to standardize micro-farming processes, simplify task execution, and empower non-expert farmers across all sites. 

Dynamic Crop Scheduling 

  • Auto-generated crop calendars tailored to individual growth cycles 
  • Schedules assigned directly to respective micro-farm units 

Task Segregation for Clarity 

  • Separated general tasks (e.g., watering, lighting) from crop-specific tasks 
  • Created clear, daily routines for unskilled workers to follow with confidence 

Multilingual Instruction Support 

  • All SOPs, checklists, and guides were available in English and Arabic 
  • Made the system accessible to a diverse workforce 

Real-Time Operational Visibility 

  • Central dashboard for tracking task completion across all locations 
  • Enabled faster decisions, reduced supervision load, and ensured timely actions 

Built-in Help & SOP Guidance 

  • Step-by-step guides and visual checklists embedded in the system 
  • Reduced errors and ensured process compliance 
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The Solution: UNITXPRO Implementation

The Impact

  •  Standardized farming operations across all micro-farm sites 
  •  Improved adherence to crop-specific routines, enhancing yield quality 
  • Higher productivity and fewer errors from non-expert farmers 
  • Streamlined crop cycle and batch-level monitoring 
  • Reduced waste and better resource utilization 

Why UNITXPRO?

UNITXPRO offered Madar Farms a scalable digital solution to overcome the limitations of manual processes. It enabled them to: 

  • Execute SOPs accurately without skilled supervision 
  • Maintain consistency in climate-controlled environments 
  • Scale their sustainable farming model to meet regional food security goals 

Final Thoughts: 

By transforming manual, fragmented farming practices into digital, disciplined, and scalable operations, UNITXPRO became a key enabler in Madar Farms’ mission to produce more food with fewer resources—paving the way for a more food-secure and sustainable Arab region.